The promotional products industry’s competitive landscape has shifted significantly since the pandemic-era rankings. The most current publicly available ASI distributor ranking is the Counselor Top 40 Distributors 2025, which measures 2024 North American promotional products revenue. In this latest edition, 4imprint holds the No. 1 position with $1.34 billion in promo sales, followed by HALO Branded Solutions at $964.7 million and Staples Promotional Products at $924.1 million.
One of the biggest stories behind the new ranking is consolidation. ASI noted that major acquisitions reshaped the list, and one of the clearest examples is iPROMOTEu, which jumped to No. 8 after acquiring former Top 40 distributor AIA Corporation in 2024. ASI described that deal as one of the largest distributor M&A transactions in the industry, with the combined organizations having reported more than $365 million in 2023 revenue.
The Top 40 ASI Promotional Products Distributors in 2025
The top of the market is now led by a mix of large e-commerce players, network-based distributors and enterprise-focused promotional partners. 4imprint remains the scale leader, while HALO, Staples, Proforma and Custom Ink round out the top five. Notably, Proforma rose to No. 4 with $662.0 million in 2024 sales, overtaking Custom Ink, which remained flat year over year at $650.0 million.
Further down the list, several firms posted standout growth. iPROMOTEu recorded the biggest jump among upper-tier distributors, rising 75.8% year over year. Stran Promotional Solutions increased promo sales by 39.0%, Smart Source grew 33.2% in its first Top 40 appearance, and The Sourcing Group debuted after expanding 21.7%. ASI attributed Smart Source’s rise in part to its acquisition of Kaye-Smith and several multimillion-dollar BPO wins, while The Sourcing Group benefited from double-digit organic growth and the acquisition of Drew & Rogers.
The updated ranking also shows that scale alone does not guarantee uniform growth. Geiger advanced to No. 10 after posting 10.4% growth, American Solutions for Business rose to No. 12 on 8.0% growth, and Cintas climbed to No. 14 with an 8.2% gain. At the same time, companies such as IMS, Boundless, Deluxe/Safeguard, Zorch, Quality Logo Products and ePromos posted declines, illustrating how uneven demand remained across channels and client segments.
Another clear trend is that the current Top 40 is more fluid than the older pandemic-era ranking. Several companies that appeared prominently in earlier lists are no longer present in the same form, while newer names such as Leader Promotions, The Sourcing Group, Smart Source and Eagle Promotions have entered or re-entered the ranking. That turnover reflects a market increasingly shaped by acquisition strategy, diversified service offerings and operational scale.
Top 40 ASI Distributors: Company-by-Company Overview
No. 1 — 4imprint (asi/197045)
2024 Revenue: $1,342.7M
2023 Revenue: $1,302.6M
Growth: +3.1%
4imprint retained the top position in the 2025 ASI ranking, reinforcing its status as the largest distributor in North America by promotional products revenue. Its continued leadership reflects the scale and durability of its direct-to-business and e-commerce-driven model.
No. 2 — HALO Branded Solutions (asi/356000)
2024 Revenue: $964.7M
2023 Revenue: $936.9M
Growth: +3.0%
HALO Branded Solutions remained firmly in the upper tier of the market, ranking second with nearly $1 billion in annual promo revenue. The company continues to be one of the industry’s most influential enterprise-focused distributors.
No. 3 — Staples Promotional Products (asi/120601)
2024 Revenue: $924.1M
2023 Revenue: $906.0M
Growth: +2.0%
Staples Promotional Products held on to third place, supported by the strength of the Staples brand and its broad corporate customer base. Its consistent performance keeps it among the most important large-scale distributors in the industry.
No. 4 — Proforma (asi/300094)
2024 Revenue: $662.0M
2023 Revenue: $638.0M
Growth: +3.8%
Proforma moved up to fourth place in the latest ranking, surpassing Custom Ink. Its performance highlights the resilience of its owner network and the effectiveness of its business-platform model.
No. 5 — Custom Ink (asi/173232)
2024 Revenue: $650.0M
2023 Revenue: $650.0M
Growth: 0.0%
Custom Ink ranked fifth with flat year-over-year revenue. Even without growth, the company maintained a top-five position thanks to its strong brand, custom apparel focus and digital ordering capabilities.
No. 6 — BDA (asi/137616)
2024 Revenue: $470.3M
2023 Revenue: $452.0M
Growth: +4.0%
BDA continued to perform at a high level, supported by its expertise in large branded-merchandise programs. The company remains a major force in premium and enterprise merchandise solutions.
No. 7 — HH Global (asi/168860)
2024 Revenue: $442.7M
2023 Revenue: $437.8M
Growth: +1.1%
HH Global ranked seventh, reflecting its broad global footprint and strength in integrated marketing procurement services. Its presence in the Top 10 underscores its relevance to multinational clients.
No. 8 — iPROMOTEu (asi/232119)
2024 Revenue: $371.0M
2023 Revenue: $211.0M
Growth: +75.8%
iPROMOTEu posted one of the biggest jumps in the entire ranking. Its dramatic rise was largely driven by the acquisition of AIA Corporation, making it one of the most closely watched growth stories in the 2025 Top 40.
No. 9 — BAMKO (asi/131431)
2024 Revenue: $366.0M
2023 Revenue: $343.0M
Growth: +6.7%
BAMKO remained one of the industry’s leading branded-merchandise specialists. Its strong revenue growth shows the company’s continued momentum in large-scale client programs and sourcing capabilities.
No. 10 — Geiger (asi/202900)
2024 Revenue: $364.6M
2023 Revenue: $330.3M
Growth: +10.4%
Geiger broke into the top 10 after posting one of the better growth rates among upper-tier distributors. The company’s performance reflects strong execution and continued relevance across major corporate accounts.
No. 11 — Cimpress (asi/162149)
2024 Revenue: $326.4M
2023 Revenue: $310.0M
Growth: +5.3%
Cimpress maintained its place near the top of the ranking through its strength in online customization and print-related promotional products. Its steady growth confirms the durability of its digital-first model.
No. 12 — American Solutions for Business (asi/120075)
2024 Revenue: $325.1M
2023 Revenue: $301.0M
Growth: +8.0%
American Solutions for Business continued its upward trajectory with solid revenue growth. As one of the largest employee-owned distributors in the market, it remains a standout in the Top 40.
No. 13 — Taylor Promotional Products (asi/333647)
2024 Revenue: $291.5M
2023 Revenue: $290.0M
Growth: +0.5%
Taylor Promotional Products posted essentially flat growth but retained a strong position in the upper half of the ranking. Its stable revenue base reflects an established and durable operating model.
No. 14 — Cintas (asi/162167)
2024 Revenue: $236.5M
2023 Revenue: $218.6M
Growth: +8.2%
Cintas climbed to No. 14 with a healthy year-over-year gain. The company continues to benefit from its broad business-customer reach and established position in corporate branding solutions.
No. 15 — Nadel (asi/279600)
2024 Revenue: $198.0M
2023 Revenue: $192.6M
Growth: +2.8%
Nadel remained an important mid-upper-tier distributor in the industry. Its steady growth shows continued strength in branded merchandise and client program business.
No. 16 — IMS (asi/215310)
2024 Revenue: $193.5M
2023 Revenue: $212.6M
Growth: -9.0%
IMS experienced a notable decline compared with the previous year, but it still held a significant place within the Top 40. The result shows that even larger distributors are not immune to uneven market demand.
No. 17 — DiscountMugs.com (asi/181120)
2024 Revenue: $172.3M
2023 Revenue: $172.3M
Growth: 0.0%
DiscountMugs.com reported flat sales year over year. Even so, the company remained securely inside the Top 20, reflecting the staying power of its online-volume business model.
No. 18 — Boundless (asi/143717)
2024 Revenue: $148.0M
2023 Revenue: $154.0M
Growth: -3.9%
Boundless posted a modest decline in 2024 sales but retained a solid ranking position. The company remains one of the better-known national names in the promotional products sector.
No. 19 — Deluxe/Safeguard (asi/316203)
2024 Revenue: $131.9M
2023 Revenue: $140.1M
Growth: -5.9%
Deluxe/Safeguard saw revenue soften year over year, yet it continued to rank among the top 20 distributors. Its scale still gives it a meaningful place in the market.
No. 20 — Fully Promoted (asi/384000)
2024 Revenue: $131.2M
2023 Revenue: $127.6M
Growth: +2.8%
Fully Promoted closed out the top 20 with moderate growth. Its franchise-driven structure continues to provide the brand with broad coverage across local and regional markets.
No. 21 — Positive Promotions (asi/297370)
2024 Revenue: $126.3M
2023 Revenue: $123.7M
Growth: +2.0%
Positive Promotions delivered steady growth and maintained a strong presence in the mid-tier of the ranking. Its consistency helped it remain competitive in a crowded field.
No. 22 — Overture Promotions (asi/288473)
2024 Revenue: $126.2M
2023 Revenue: $122.0M
Growth: +3.4%
Overture Promotions remained close behind Positive Promotions, continuing to build on its reputation as a growing branded-merchandise agency with strong client relationships.
No. 23 — Stran Promotional Solutions (asi/337725)
2024 Revenue: $114.1M
2023 Revenue: $82.1M
Growth: +39.0%
Stran Promotional Solutions was one of the strongest performers in the 2025 ranking. Its nearly 40% growth made it one of the standout expansion stories in the entire Top 40.
No. 24 — Corporate Imaging Concepts (asi/168962)
2024 Revenue: $111.0M
2023 Revenue: $111.0M
Growth: 0.0%
Corporate Imaging Concepts reported flat annual sales but maintained a stable position in the middle of the ranking. Its steady performance suggests a durable client base and operating structure.
No. 25 — Kaeser & Blair (asi/238600)
2024 Revenue: $100.0M
2023 Revenue: $99.0M
Growth: +1.0%
Kaeser & Blair crossed the $100 million mark in 2024 sales. Its long-standing distributor network continues to provide a dependable foundation for the business.
No. 26 — G&G Outfitters (asi/199904)
2024 Revenue: $94.7M
2023 Revenue: $93.2M
Growth: +1.6%
G&G Outfitters posted modest growth and remained in the Top 40. The company continues to benefit from stable demand in branded apparel and related merchandise categories.
No. 27 — Something Inked (asi/329822)
2024 Revenue: $84.1M
2023 Revenue: $70.0M
Growth: +20.1%
Something Inked delivered one of the stronger gains in the lower half of the ranking. Its 20.1% growth marked it as an emerging company to watch.
No. 28 — The Vernon Company (asi/351700)
2024 Revenue: $78.5M
2023 Revenue: $81.0M
Growth: -3.1%
The Vernon Company saw a slight sales decline in 2024 but remained on the Top 40 list. Its longstanding presence in the industry continues to support its visibility and market position.
No. 29 — Myron (asi/278980)
2024 Revenue: $74.3M
2023 Revenue: $74.3M
Growth: 0.0%
Myron posted flat results year over year. The company nevertheless maintained a stable position in the lower-middle section of the ranking.
No. 30 — Zorch (asi/366078)
2024 Revenue: $72.9M
2023 Revenue: $75.9M
Growth: -4.0%
Zorch recorded a mild decline in annual revenue but stayed within the Top 30. Its continued ranking presence reflects a still-meaningful footprint in the market.
No. 31 — Summit Group (asi/339116)
2024 Revenue: $68.5M
2023 Revenue: $68.5M
Growth: 0.0%
Summit Group reported no year-over-year change in revenue. Its stable result kept it within the Top 40 without significant movement.
No. 32 — PromoShop (asi/300446)
2024 Revenue: $67.1M
2023 Revenue: $62.0M
Growth: +8.1%
PromoShop posted a healthy revenue increase in 2024. Among lower-ranked firms, it stood out as one of the stronger growth performers.
No. 33 — ePromos Promotional Products (asi/188515)
2024 Revenue: $58.0M
2023 Revenue: $67.2M
Growth: -13.7%
ePromos experienced one of the sharper year-over-year declines in the 2025 ranking. Even so, it remained part of the Top 40 distributor group.
No. 34 — Leader Promotions (asi/287087)
2024 Revenue: $56.5M
2023 Revenue: $54.0M
Growth: +4.6%
Leader Promotions entered the ranking with solid growth and a respectable revenue base. Its inclusion signals rising scale and stronger industry recognition.
No. 35 — The Sourcing Group (asi/330100)
2024 Revenue: $56.0M
2023 Revenue: $46.0M
Growth: +21.7%
The Sourcing Group made an impressive debut in the Top 40. Its combination of organic growth and acquisition activity helped propel it onto the list.
No. 36 — Smart Source (asi/328914)
2024 Revenue: $53.8M
2023 Revenue: $40.4M
Growth: +33.2%
Smart Source made a strong first appearance in the Top 40 with one of the year’s fastest growth rates. Its rise reflected both acquisition activity and major business wins.
No. 37 — Quality Logo Products (asi/302967)
2024 Revenue: $53.3M
2023 Revenue: $60.8M
Growth: -12.3%
Quality Logo Products posted a notable decline in sales compared with the previous year. Still, it maintained enough scale to remain among the industry’s 40 largest distributors.
No. 38 — APISOURCE (asi/147450)
2024 Revenue: $47.5M
2023 Revenue: $50.5M
Growth: -5.9%
APISOURCE reported lower revenue in 2024 but retained its position in the latest ASI Top 40 ranking. Its continued presence shows lasting competitiveness in the market.
No. 39 — Eagle Promotions (asi/185320)
2024 Revenue: $45.2M
2023 Revenue: $40.4M
Growth: +12.1%
Eagle Promotions delivered solid double-digit growth and re-entered the ranking as a stronger player in the lower tier of the Top 40. Its upward momentum made it one of the more notable movers near the bottom of the list.
No. 40 — Kotis Design (asi/244898)
2024 Revenue: $44.1M
2023 Revenue: $45.0M
Growth: -2.0%
The final position in the 2025 ranking underscores the overall strength of North America’s Promotional Products Distributors. Even where growth slowed slightly, companies in the Top 40 continued to show staying power, operational scale and strong market presence.
