What is a promotional gift?
Promotional gifts / promotional items could be described as items used for promotional purposes in marketing and marketing communications, and they usually contain the company logo.
A promotional gift, also known as a promotional product or giveaway, is an item that is distributed by a company or organization as part of a marketing or promotional strategy. These items are usually branded with the company’s logo, name, or message and are given away to customers, clients, employees, or the general public to promote the business or its products and services.
Promotional gifts serve several purposes in marketing:
- Brand Awareness: By distributing items with the company’s logo or message, businesses aim to increase brand recognition and visibility.
- Customer Loyalty: Offering gifts to existing customers can help build and strengthen relationships, fostering customer loyalty and repeat business.
- Advertising: Promotional products essentially act as portable advertisements. Recipients of these items become walking, talking billboards for the brand when they use or display the gifted items.
- Trade Shows and Events: Promotional gifts are often handed out at trade shows, conferences, and other events as a way to attract attention and engage with potential customers.
Common examples of promotional gifts include pens, keychains, T-shirts, mugs, USB drives, notepads, and more. The choice of promotional items often depends on the target audience, the nature of the business, and the goals of the marketing campaign.